Programmatic Advertising Manager

INQUIRER.net

Negotiable
On-site - Makati3-5 Yrs ExpBachelorFull-time
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Job Description

Key Responsibilities

  • Revenue Target Achievement
  • Meet and exceed revenue targets through direct and programmatic advertising initiatives.
  • Develop and execute a strategies and action plans to achieve programmatic advertising

revenue target.

  • Identify new areas/opportunities for programmatic revenue growth.
  • Ad Network and Account Management
  • Negotiate and secure programmatic advertising deals to maximize yield and efficiency.
  • Serve as the primary point of contact for programmatic advertisers, ensuring maximum

yield for the site’s advertising inventory and client satisfaction.

  • Reviews contracts with ad networks to ensure that the company gets the best deal.
  • Conducts regular review of ad network partners to ensure that they are delivering

performance expectations and if not, replace them with new ad network partners.

  • Build and maintain stable relationships with ad network partners, agencies and other

clients.

  • Ad Inventory
  • Optimize ad inventory and revenue streams through programmatic direct, private

marketplace deals and header bidding.

  • Collaborate with internal teams to enhance the effectiveness of programmatic offerings.
  • Monitor and analyze
  • Programmatic Campaign Management
  • Oversee the execution, monitoring and optimization of programmatic advertising

campaigns.

  • Evaluate campaign delivery and performance issues.
  • Utilize data-driven insights to refine programmatic strategies and maximize return on

investment.

  • Team Management
  • Lead, mentor, and manage the Programmatic Advertising Specialists to achieve business goals.
  • Provide guidance on best practices, emerging trends, and innovative programmatic

strategies.

  • Foster a high-performance team focused on continuous improvement and revenue growth.
  • Performs other related tasks that may be assigned.

Minimum Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • A minimum of 5 years of experience in programmatic advertising sales or digital media sales, with a proven track record of meeting or exceeding sales targets.
  • Strong knowledge of programmatic platforms, DSPs, SSPs, ad exchanges, data management platforms (DMPs).
  • Proven track record of meeting or exceeding sales targets and driving revenue growth.
  • Excellent negotiation, communication, and relationship-building skills.
  • Analytical mindset with the ability to interpret data and optimize programmatic performance.
  • Leadership experience, including managing and mentoring team members.
  • Ability to work in a fast-paced environment and adapt to industry changes.

Requirements

Please refer to job description.

Technician
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HR ManagerINQUIRER.net

Working Location

Mola corner Pasong Tirad streets, Barangay La Paz, Makati City, National Capital Region, PH

Posted on 13 March 2025

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